Customer numbers
- 1,400 total customers (May 2026 - May 2027)
- 47 countries served
- Average customer: solo or 2-person team
- Top 5 countries: India (24%), UK (12%), Bangladesh (11%), Pakistan (8%), UAE (7%)
- Customer breakdown by business type: agency/services 32%, SaaS/indie 22%, e-commerce 20%, content creator 15%, freelance 11%
Revenue and margin
- Total revenue: $415,000
- Formation revenue: $297 × 1,400 = $416K (rounded)
- Add-on revenue: $99 × 280 customers Form 5472 filing = $28K
- Less refunds and chargebacks: ~$5K
- Net revenue: ~$439K
- Operating costs: ~$253K (team, tools, marketing, state fees passed through)
- Net profit: ~$186K (~42% margin)
Team and operations
- Team grew from 3 to 6
- Paralegals: 2 (Dhaka)
- Customer support: 2 (Dhaka)
- Engineering/ops: 1 (NYC)
- Founder/CEO: 1 (NYC/Dhaka)
- Operating cost per customer: ~$180 ($253K / 1,400)
Mercury approval and banking
- Mercury approval rate across our intake: 78% (improved from 70% baseline with coaching)
- Combined banking success (Mercury + Relay + Wise): 99%
- Form 5472 filings: 280 customers used our $99 add-on
- BOI status: dormant (March 2025 IFR exempts domestic LLCs)
Customer retention
92% of customers renewed registered agent at year 2 (early indicator; cohort still maturing). 65% added Form 5472 + 1120 filing at year 2 (rising). NPS score from internal survey: +47 (industry-good for B2B SaaS-like products).
Growth channels
- Organic SEO: 45% of customer acquisition
- Word of mouth / referral: 25%
- Product Hunt + press inclusions: 12%
- Twitter/founder content: 10%
- Direct (returning visitors, brand): 8%
What we missed
Year 1 target: 2,000 customers. Got 1,400. 30% short. Reasons: slower-than-expected paid marketing ROI, longer SEO ramp than projected, fewer founder referrals than we hoped. Quality of customer base met expectations.