NerdWallet Coverage: The Pitch That Worked

NerdWallet covers personal and business finance with high reader trust. They review LLC services and business banking. Our inclusion came through a different pitch than Forbes Advisor. Here is what worked.

Answer

NerdWallet coverage came from a data-driven pitch focused on our Mercury approval rate study (800 applications dataset). The angle: useful data their readers care about. They linked the study and cited $WyomingLLC as the data source. Then 6 weeks later included us in their "Best business bank for international founders" article. Two pieces of NerdWallet coverage. Total monthly referral traffic: ~3,000 visits.

By Zawwad, Founder & CEO, WyomingLLC by Topslice LLC.

Last updated May 20, 2026

Different pitch than Forbes

Forbes Advisor cared about LLC service comparison. NerdWallet cared about personal finance data their readers could use. Our Mercury approval rate study fit NerdWallet's editorial style better. So we led with that angle, not with $WyomingLLC as a service.

The data-led pitch

Email subject: "Data: Mercury Business approval rates by country (800-application dataset)." Body led with the data, not the company. Attached our published study (link to wyomingllc.xyz/blog/mercury-approval-rates-by-country-800-applications). Mentioned $WyomingLLC only at the bottom: "we collect this data through our LLC formation service."

What NerdWallet did with it

First piece: NerdWallet "Business bank account for international founders" article cited our data with link back to us. ~1,000 monthly visits from that article.
Second piece (6 weeks later): "Best LLC formation services for non-residents" included $WyomingLLC as the niche specialist option. ~2,000 monthly visits from that.

Why data-led pitches work for finance outlets

Finance journalists need data to support their articles. Sharing original research gives them a citation source they can quote. Even if they do not include you by name, they often link back to the source. We accept link-backs over name-mentions; both help.

Total PR results year 1

Forbes Advisor inclusion: 5,000 monthly visits
NerdWallet (2 pieces): 3,000 monthly visits
Smaller outlets (Investopedia, The Penny Hoarder): 1,500 monthly visits combined
Total PR-driven traffic: ~9,500 monthly visits

Frequently asked questions

Should I pitch NerdWallet before Forbes Advisor?

Either order works. NerdWallet's review cycle is faster (4-8 weeks) than Forbes Advisor (4-12 weeks). Pitching both in parallel is fine.

Did you offer anything in exchange?

No. Editorial integrity. They cover what serves readers. We pitched a data study they could use, not a paid placement.

What if my data is less than 800 applications?

Smaller datasets can still work if novel. Even 100 applications is more than most LLC services publish. Editors care about real numbers over volume.

Are these outlets even worth the effort?

Yes. Trust signal + referral traffic + backlinks. Worth 40-80 hours of outreach time for the inclusions we secured.