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Forbes Advisor Inclusion: How We Pitched It

Forbes Advisor maintains a regularly-updated "Best LLC Services" list. Inclusion drives meaningful traffic and brand credibility. We got included in our 6th month. Here is the pitch we sent, what they care about, and what worked.

Answer

Forbes Advisor inclusion came from a direct outreach to their editor with three angles: (1) Pricing differentiation ($297 vs the field's $999-$1,997), (2) Specialization (non-resident founders specifically), (3) Transparency (open-source handbook, public data publication). They care about real differentiation, not generic feature lists. Took 7 emails over 4 weeks to land the inclusion. Result: 5,000+ monthly referral visits and meaningful trust signal.

By Zawwad, Founder & CEO, WyomingLLC by Topslice LLC.

Last updated May 20, 2026

The pitch email

Sent to the Forbes Advisor LLC formation editor (found via LinkedIn). 4-paragraph email. Paragraph 1: $WyomingLLC differentiator (price + specialization). Paragraph 2: real data we publish (Mercury approval rates by country, 800-application dataset). Paragraph 3: open-source handbook on GitHub. Paragraph 4: ask for inclusion criteria and what they would need to consider us.

What Forbes Advisor cares about

  • Real differentiation: Not "we are also a good LLC service." Specific positioning vs the dominant brands.
  • Customer track record: How many customers, retention, NPS-style data.
  • Transparency: Pricing clarity, refund policy, customer reviews.
  • Editorial integrity: They do not accept payment for inclusion. Pure editorial decision based on consumer value.
  • Niche specialization: Forbes Advisor maintains "best for X" categories. Specializing wins inclusion in your niche.

Why it took 7 emails

Editor is busy. First email got auto-acknowledged but no reply. Second email 10 days later with one specific question. Third email with data attachment. Fourth email with handbook link. Fifth email confirming review timeline. Sixth email after their evaluation period. Seventh email post-inclusion thanking them.

Inclusion criteria they shared

  • 500+ customers minimum (we had 1,200+ at pitch time)
  • Transparent pricing (we listed every fee on one page)
  • Customer reviews on third-party sites (we had Trustpilot reviews building)
  • Specialized differentiation (we are non-resident-only)
  • No predatory practices (no auto-renew traps, no hidden fees)

What it drove

  • 5,000+ monthly referral visits from Forbes Advisor
  • ~150 customers/month attributable to the article
  • Higher conversion rate (Forbes-referred visitors convert at 2.5% vs site average 1.8%)
  • Meaningful trust signal: "as featured in Forbes Advisor" on our homepage

Frequently asked questions

Can I pay Forbes Advisor for inclusion?
No. They explicitly reject pay-for-inclusion offers. Editorial decision only.
How long does the review process take?
4-12 weeks typically. Editorial reviews are slow but thorough.
Did NerdWallet inclusion follow similar process?
Yes. See our separate post on NerdWallet pitch. Same general approach. Different editor relationships.
Should I pitch all major outlets at once?
No. Sequence them. Land one (smaller niche first if possible), then pitch others using the inclusion as social proof.

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