What the dashboard shows
- Active customers (current count + monthly growth)
- Monthly recurring formation revenue
- Add-on revenue (Form 5472 filings)
- Support response time (rolling 7-day average)
- Mercury approval rate (last 50 applications)
- Countries served (cumulative count)
- Team headcount
- Office locations (NYC + Dhaka)
Why public
Trust building. Customers choosing a small bootstrapped company over established VC-funded competitors need confidence we are sustainable. Real numbers prove the math. Updated weekly so prospects can see momentum.
What we do not share
- Individual customer information (anonymized only)
- Specific Mercury rejection reasons (privacy concern)
- Cash position (private finance)
- Team member salaries (private compensation)
- Channel-specific marketing ROI (competitive)
Inspiration for the dashboard
Buffer's open salaries page. Basecamp's revenue transparency. Wildbit's annual numbers. Bootstrapped companies that share build trust. We borrow the approach.
Quarterly deep dives
Every quarter we publish a deep dive expanding on the dashboard numbers. Q1, Q2, Q3, Q4 narrative reports. Plus annual report each May (our anniversary month).